Ghost themes for business
Let useful content lead somewhere. Connect publishing with what the business offers.
Business publishing begins with a useful answer. The surrounding site should connect that answer to the people, services, and next steps behind it.
Tozan. Give each part of a broad business its own route. Topics and curated sections separate areas of expertise while the homepage keeps them under one name.
Tozan’s topic pages can introduce each area of expertise and collect its resources and ongoing stories. A substantial opening statement frames the wider offer. Topic navigation and curated collections then lead readers toward specific fields, while featured stories and recent publishing show what is active now. Optional Welcome and Manifesto sections add context at opposite ends of the page.
The navigation and footer can carry a larger set of destinations without turning the homepage into a directory. Changes in story scale separate timely material from resources that should remain useful. This works for a business with several audiences or offers that need distinct entrances and a shared editorial home.
Reiro. Turn expertise into an editorial destination. Subjects or contributors lead into current thinking, featured material, and a regular resource feed.
Reiro can place established subjects or specialist voices before the main feed. A prominent lead group shows the current focus. When used, the Featured section keeps useful material visible alongside the regular archive.
The hero can open with search or signup. Subscription prompts may return in the feed, article sidebar, and footer, while the articles remain the main event. When search leads the hero, readers can begin with a question. Contributor pages and subscription prompts give them ways to follow the work.
Basho. Keep one proposition at the center. A strong introduction and selected stories lead into a straightforward article grid.
A studio, independent practice, or specialist business can put one clear proposition in Basho’s opening statement. It may explain the offer, point to one action, or invite subscription. A horizontal featured selection and regular article grid then carry the publishing. Author presence can stay visible for a team of specialists or recede when the business should speak with one voice.
