'Join the Club' widget

The 'Join the Club' widget appears at the bottom of your site after you add a free plan.

Step-by-Step

Go to the 'Tiers' settings in the Ghost Admin.
Open the 'Free' tier and add your description and benefits.
Click 'Save' to activate.

Tip: How to add the background cover

To add a background cover, go to the 'Design & branding' settings in the Ghost Admin.
Open the 'Brand' tab, then find the 'Publication cover' position.
Click 'Upload cover' to upload your image.
Click 'Save' to activate.