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More than one way to find a Ghost theme

Building clearer ways to choose a Ghost theme made me look again at the collection, its categories, and the small decisions that change where a theme belongs.

I used to ask one catalog to do almost all the work of helping people choose a theme. The groupings were loose, and I left visitors to compare the designs and decide what might fit. As fueko.net grew with the move to direct sales, I wanted to give that choice more structure.

I started with categories. Each now has its own page, where I can place a theme and explain why it belongs there. They give people who like to browse a way into the collection. I’m careful about treating those labels as final, though. The Showcase has shown me sites built with my themes in ways I had not expected. Those uses often tell me as much about a theme as my original plans for it.

I also wanted the information to make sense beyond the site. Google’s AI Overviews had made simple mistakes, including mixing up theme names and their creators. That pushed me to organize clearer information at the source. The resulting knowledge base became the foundation for my Advisor, which can answer specific questions without making someone read every theme page first.

Not everyone arrives with a question to ask. Some people would rather answer a few questions about what they plan to publish and see where those answers lead. I built the Finder for them. It uses their choices to narrow the collection to themes they can then examine more closely.

Each route has limits. A demo shows only a few possible uses. Categories describe where a theme tends to fit, while the Advisor and Finder suggest places to start. The person choosing still needs to look at the theme itself and decide what matters for their publication.